Turkcell Attains Excellence in Omni-Channel Customer Experience with SAP
- Real-time management of stocks and orders of Turkcell’s dealers and distributors, B2B processes, smart cash application and e-transformation of franchisees have been successfully completed through Renova consultancy— with the vision of excellence in seamless retailing and omni-channel customer experience.
Objectives
- The need for an integrated retail automation system, omni-channel management of the whole retail structure with a single system
- Strategies, campaigns and promotions designed at the headquarters to reach vast audiences
- To enable simultaneous monitoring and management of inventory, sales and operations
- Establishment of a supply chain structure that learns through customer interaction
- Transformation of the customer experience end-to-end across all sales channels
Why SAP?
- Offers an infrastructure that is able to meet both contemporary and future standards in a single platform
- Has the best business applications
- Strong references
- Technological infrastructure
Why Renova?
- Corporate and reliable structure
- References, similar project experiences
- Competent staff
- Its corporate stance
SAP Solutions and Services
- SAP IS Retail
- SAP Hybris B2B, Telco Accelerator, PCM
- SAP s/4HANA
- SAP Enable Now
- SAP Process Orchestration
Benefits
- Enables centralized management
- Supply chain optimization
- Exquisite omni-channel customer experience
- Creation of a real-time traceable and manageable, seamless retail structure
Future Plans
- Adoption of advanced retail solutions such as SAP, CAR, SAP, MDG
- Extending SAP Hybris to other customer contact points
- Customer information pool management and performing real-time contextual marketing